Building the World’s Best Newsletter – Lessons from Bureau Chief of Daily Maverick’s Award-winning Newsletter
By Oluwadara Ajala In January, we did a thing! We hosted our first ever physical workshop. But even more important was the content of the workshop. John Stupart, Bureau Chief of Daily Maverick’s Award-winning newsletters, took NAMIP participants through a full day...
ANALYTICS AND AUDIENCE SEGMENTATION – Why Segment an Audience?
By Oluwadara Ajala “Without data, you're just another person with an opinion.” – Edwards Deming In today’s ever-changing world, publishers must not only create great content, but they also need to deliver a personalized experience to effectively attract and retain...