Intro to Google AdSense for Media Organizations

Intro to Google AdSense for Media Organizations

By Muhammad Dalhatu The NAMIP monthly Community Call Series for July was facilitated by NAMIP’s Program Assistant, Muhammad Dalhatu. Muhammad led a discussion introducing Google AdSense as we gained greater insight on how to monetize news websites through Google...

Let’s Talk About Search Engine Optimization

Let’s Talk About Search Engine Optimization

By Muhammad Dalhatu So, what is Search Engine Optimization (SEO)? According to the Internet of things, it is the next best thing to make you trend online. Makes you wonder what the first best thing is right? Anyway, SEO is essentially the mix of strategies used to...

Key Lessons on Exploring Revenue Strategies for Media

Key Lessons on Exploring Revenue Strategies for Media

By Vivian Ojomu As someone who just joined the NAMIP team recently, it was inspiring to experience the passion of the independent media organisations in the NAMIP cohort. I met with everyone in the cohort at NAMIP’s recently concluded physical workshop themed...

Don’t Think Marketing; Think Growth

Don’t Think Marketing; Think Growth

By Muhammad Dalhatu Ever wondered about how to improve the marketing strategies for your business? I have recently joined the NAMIP team, and I got to participate in this insightful virtual workshop by marketing mentor and business coach, Claire Du Preez. The session...

Business strategy for media start-ups

Business strategy for media start-ups

By SAMIP Seasoned marketing and strategy coach, Claire du Preez, was the trainer for a virtual ‘Business Strategy for start-ups” workshop hosted by SAMIP, sharing tools and specialist expertise, having been part of a start-up journey that achieved a billion-rand exit....

ANALYTICS AND AUDIENCE SEGMENTATION – Why Segment an Audience?

ANALYTICS AND AUDIENCE SEGMENTATION – Why Segment an Audience?

By Oluwadara Ajala “Without data, you're just another person with an opinion.” – Edwards Deming In today’s ever-changing world, publishers must not only create great content, but they also need to deliver a personalized experience to effectively attract and retain...