Learnings | NAMIP

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‘It’s a mindset, not a skillset’ – Product Thinking for Newsrooms.

By Oluwadara Ajala Product thinking for news continues to be an emerging game-changer that has helped media organisations better serve their audiences. This could be because the main goal of the product approach when running newsrooms is to provide customers with the...

Building the World’s Best Newsletter – Lessons from Bureau Chief of Daily Maverick’s Award-winning Newsletter

By Oluwadara Ajala In January, we did a thing! We hosted our first ever physical workshop. But even more important was the content of the workshop. John Stupart, Bureau Chief of Daily Maverick’s Award-winning newsletters, took NAMIP participants through a full day...

ANALYTICS AND AUDIENCE SEGMENTATION – Why Segment an Audience?

By Oluwadara Ajala “Without data, you're just another person with an opinion.” – Edwards Deming In today’s ever-changing world, publishers must not only create great content, but they also need to deliver a personalized experience to effectively attract and retain...

NAMIP brings media cohort together to start building sustainability

NAMIP held its first in-person event in Abuja on 19-20 January, bringing together 28 representatives of 14 participating independent media to share ideas around sustainability, identify areas of potential collaboration and build relationships. NAMIP is supported by...

Meet the organisations selected to participate in Nigeria Media Innovation Program

(NAMIP) is thrilled to announce the first participants in the program. They were selected from over 200 applications after careful consideration by an Advisory Committee comprising leading professionals in journalism, business, academia and innovative enterprise. The...

Nigeria Media Innovation Program (NAMIP) Advisory Committee appointed

Following the call for program applications and the appointment of a Nigerian team to lead MDIF’s Nigeria Media Innovation Program (NAMIP), MDIF’s Board has appointed a NAMIP Advisory Committee. The Advisory Committee comprises leading professionals in journalism,...

MDIF appoints new NAMIP team, extends NAMIP Innovation Challenge application deadline

Media Development Investment Fund (MDIF) has appointed a Nigerian team to lead the Nigeria Media Innovation Program (NAMIP). Nigeria Media Innovation Program (NAMIP) is a 3-year initiative aimed at increasing capacity, generating sustainable and diverse revenue...