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Bridging the Information Gap using Whatsapp
By Vivian Ojomu How relevant can WhatsApp be to media organisations? You might think increased reach, better engagement but is it possible to generate revenue directly from WhatsApp as media? Well, according to Mustapha Ahmed of Lavun Community Radio, it is! He shared...
Intro to Google AdSense for Media Organizations
By Muhammad Dalhatu The NAMIP monthly Community Call Series for July was facilitated by NAMIP’s Program Assistant, Muhammad Dalhatu. Muhammad led a discussion introducing Google AdSense as we gained greater insight on how to monetize news websites through Google...
Let’s Talk About Search Engine Optimization
By Muhammad Dalhatu So, what is Search Engine Optimization (SEO)? According to the Internet of things, it is the next best thing to make you trend online. Makes you wonder what the first best thing is right? Anyway, SEO is essentially the mix of strategies used to...
Key Lessons on Exploring Revenue Strategies for Media
By Vivian Ojomu As someone who just joined the NAMIP team recently, it was inspiring to experience the passion of the independent media organisations in the NAMIP cohort. I met with everyone in the cohort at NAMIP’s recently concluded physical workshop themed...
Don’t Think Marketing; Think Growth
By Muhammad Dalhatu Ever wondered about how to improve the marketing strategies for your business? I have recently joined the NAMIP team, and I got to participate in this insightful virtual workshop by marketing mentor and business coach, Claire Du Preez. The session...
Business strategy for media start-ups
By SAMIP Seasoned marketing and strategy coach, Claire du Preez, was the trainer for a virtual ‘Business Strategy for start-ups” workshop hosted by SAMIP, sharing tools and specialist expertise, having been part of a start-up journey that achieved a billion-rand exit....
‘It’s a mindset, not a skillset’ – Product Thinking for Newsrooms.
By Oluwadara Ajala Product thinking for news continues to be an emerging game-changer that has helped media organisations better serve their audiences. This could be because the main goal of the product approach when running newsrooms is to provide customers with the...
Building the World’s Best Newsletter – Lessons from Bureau Chief of Daily Maverick’s Award-winning Newsletter
By Oluwadara Ajala In January, we did a thing! We hosted our first ever physical workshop. But even more important was the content of the workshop. John Stupart, Bureau Chief of Daily Maverick’s Award-winning newsletters, took NAMIP participants through a full day...
ANALYTICS AND AUDIENCE SEGMENTATION – Why Segment an Audience?
By Oluwadara Ajala “Without data, you're just another person with an opinion.” – Edwards Deming In today’s ever-changing world, publishers must not only create great content, but they also need to deliver a personalized experience to effectively attract and retain...