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‘It’s a mindset, not a skillset’ – Product Thinking for Newsrooms.

By Oluwadara Ajala Product thinking for news continues to be an emerging game-changer that has helped media organisations better serve their audiences. This could be because the main goal of the product approach when running newsrooms is to provide customers with the...

Building the World’s Best Newsletter – Lessons from Bureau Chief of Daily Maverick’s Award-winning Newsletter

By Oluwadara Ajala In January, we did a thing! We hosted our first ever physical workshop. But even more important was the content of the workshop. John Stupart, Bureau Chief of Daily Maverick’s Award-winning newsletters, took NAMIP participants through a full day...

ANALYTICS AND AUDIENCE SEGMENTATION – Why Segment an Audience?

By Oluwadara Ajala “Without data, you're just another person with an opinion.” – Edwards Deming In today’s ever-changing world, publishers must not only create great content, but they also need to deliver a personalized experience to effectively attract and retain...

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NAMIP Hosts Virtual Workshop on Investment Readiness for Newsrooms

Abuja, Nigeria — March 25, 2025 The Nigerian Media Innovation Program (NAMIP) hosted a workshop on Investment Readiness on March 24, 2025, led by Davies Okeowo from PitchHub. The workshop covered essential aspects of business fundraising, equipping newsrooms with...

Call for Applications: Media Business Bootcamp to Equip Next-Generation Media Entrepreneurs in Nigeria

For Immediate Release March 11, 2025 Call for Applications: Media Business Bootcamp to Equip Next-Generation Media Entrepreneurs in Nigeria The Nigeria Media Innovation Program (NAMIP) is excited to announce the launch of applications for its Media Business...

NAMIP Hosts Training Suite on Marketing & Sales Models for Independent Media Organizations

Abuja, Nigeria — March 10, 2025 The Nigerian Media Innovation Program (NAMIP) between March 6 and 7, 2025, held a sales workshop, tailored to empower founders and business teams with innovative sales models and effective techniques. Expertly facilitated by the...

NAMIP Celebrates Case Studies Launch on X Spaces

The Nigerian Media Innovation Program (NAMIP) launched its case studies on February 11, 2025, showcasing how participants have tackled challenges and achieved sustainable growth since the program began in February 2022. To mark the launch, NAMIP hosted an X (fka...

NAMIP Launches Case Studies Highlighting Media Innovation in Nigeria

FOR IMMEDIATE RELEASE NAMIP Launches Case Studies Highlighting Media Innovation in Nigeria Abuja, February 11, 2025 – The Nigeria Media Innovation Program (NAMIP), funded by the MacArthur Foundation and implemented by the Media Development Investment Fund (MDIF),...

2025 Journalism Conferences to look out for

Curious about what journalism conferences are coming up in 2025? Or maybe you missed some in 2024 and wished you had known sooner? We have compiled an extensive list of journalism conferences and networking events for 2025. These events are fantastic opportunities for...

MDIF x Special Programs Shine at #AWiM24: Driving Sustainability in African Media

By Vivian Ojomu From December 4th to 7th, NAMIP led a delegation of four organisations from the cohort to participate in various pre and post events at the African Women in Media (AWiM) Conference. Themed Media and Sustainability, #AWiM24 conference in Dakar, Senegal,...

NAMIP Hosts Final Training Suite of 2024 on Finance and Corporate Governance for Independent Media Organizations.

By Muhammad Dalhatu The Nigerian Media Innovation Program (NAMIP) concluded its final Training Suite of the year with a focused workshop on Finance and Corporate Governance for Independent Media held at the Pearl Hotel in Abuja from November 11-12, 2024. The workshop...

NAMIP Explores AI and Revenue Models at Digital Media Africa 2024

By Temitayo Akinyemi The Digital Media Africa Conference 2024, held in Nairobi, Kenya, from September 17-19, gathered media professionals, tech innovators, and regulators to discuss the future of African media. Hosted by WAN-IFRA, the conference focused on key themes...

NAMIP Hosts 2024 Analytics Marathon Workshop: Bridging the Digital Gap for Independent Media

By Muhammad Dalhatu The Nigerian Media Innovation Program (NAMIP) successfully conducted its Analytics Marathon Workshop 2024, a five-day intensive training designed to equip media organizations with the skills to leverage digital analytics for improved content...

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