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ANALYTICS AND AUDIENCE SEGMENTATION – Why Segment an Audience?
By Oluwadara Ajala “Without data, you're just another person with an opinion.” – Edwards Deming In today’s ever-changing world, publishers must not only create great content, but they also need to deliver a personalized experience to effectively attract and retain...
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MDIF x Special Programs Shine at #AWiM24: Driving Sustainability in African Media
By Vivian Ojomu From December 4th to 7th, NAMIP led a delegation of four organisations from the cohort to participate in various pre and post events at the African Women in Media (AWiM) Conference. Themed Media and Sustainability, #AWiM24 conference in Dakar, Senegal,...
NAMIP Hosts Final Training Suite of 2024 on Finance and Corporate Governance for Independent Media Organizations.
By Muhammad Dalhatu The Nigerian Media Innovation Program (NAMIP) concluded its final Training Suite of the year with a focused workshop on Finance and Corporate Governance for Independent Media held at the Pearl Hotel in Abuja from November 11-12, 2024. The workshop...
NAMIP Explores AI and Revenue Models at Digital Media Africa 2024
By Temitayo Akinyemi The Digital Media Africa Conference 2024, held in Nairobi, Kenya, from September 17-19, gathered media professionals, tech innovators, and regulators to discuss the future of African media. Hosted by WAN-IFRA, the conference focused on key themes...
NAMIP Hosts 2024 Analytics Marathon Workshop: Bridging the Digital Gap for Independent Media
By Muhammad Dalhatu The Nigerian Media Innovation Program (NAMIP) successfully conducted its Analytics Marathon Workshop 2024, a five-day intensive training designed to equip media organizations with the skills to leverage digital analytics for improved content...
NAMIP Cohort Participates in the 8th Interdisciplinary Corruption Research Forum 2024 in Lisbon, Portugal
By Muhammad Dalhatu. From June 27th to 29th, 2024, the 8th Interdisciplinary Corruption Research Forum (ICRN) brought together leading scholars and practitioners at the Institute of Social Sciences, University of Lisbon: ICS-ULisboa, to explore the complex issue of...
NAMIP’s time in Stellenbosch South Africa
By Vivian Ojomu. A delegation of seven participants from NAMIP's cohort visited Stellenbosch, South Africa, from June 20th to 23rd, 2024. The trip included attending the Amplify South Africa (ASA) program launch, visiting Daily Maverick and GroundUp, and participating...
NAMIP Champions Media Sustainability at DW Forum
By Temitayo Akinyemi NAMIP Media AdvisorThe DW Global Media Forum 2024, held in Bonn, Germany, on June 17-18, brought together global media professionals, policymakers, and thought leaders to explore solutions for fostering stronger democracies and sustainable media...
NAMIP Workshop Enhances Participants’ Understanding of Funding Models
By Muhammed Akinyemi Nigerian media executives and media business owners gathered at The Colossus Hotel in Ikeja for a two-day funding workshop hosted by the Nigeria Media Innovation Program (NAMIP) on April 29th and 30th, 2024. The event aimed to empower participants...
NAMIP Kicks Off 2024 with Revenue Strategies Workshop
The Nigeria Media Innovation Program (NAMIP) convened a strategy workshop between January 29th and 31st, 2024, at the Johnwood Hotel in Abuja, Nigeria. The event brought together 56 participants from 25 cohort organizations, including media experts, NAMIP’s Advisory...
Pan-African Media Organizations Gather in Kenya for Innovation and Collaboration
The Africa Media Festival 2024, organized by Baraza Media Lab at the National Museums of Kenya, brought together media professionals between February 21 and 22 from across the continent. The festival aimed to celebrate the convergence of media and journalism with art...