Revenue Generation Strategies Through Sponsored Articles for Media Organizations
By Muhammed Dalhatu NAMIP held its first community event of the year on Thursday February 13, 2024, with Muyiwa Mátùlúkò, CEO of TechPoint Africa leading the session. TechPoint Africa is a digital media company that focuses on showcasing the best innovations from...
Women from African Special Programs Share Strategies for Success
By Brigitte Read One of the key benefits of the MDIF Special Programs like NAMIP and SAMIP is being part of a cohort of young media entrepreneurs who generously share their perspectives, challenges, successes and failures. Cultivating a cooperative mindset means good...
Sales Strategies For Media Organisations
By Muhammad Dalhatu What is a Sales Strategy and what are the fundamentals of sales? This was the subject of a two-day conversation and NAMIP sales workshop facilitated by Carl Davis, Managing Director of MemeBurn this month. The workshop focused on equipping...
Bridging the Information Gap using Whatsapp
By Vivian Ojomu How relevant can WhatsApp be to media organisations? You might think increased reach, better engagement but is it possible to generate revenue directly from WhatsApp as media? Well, according to Mustapha Ahmed of Lavun Community Radio, it is! He shared...
Intro to Google AdSense for Media Organizations
By Muhammad Dalhatu The NAMIP monthly Community Call Series for July was facilitated by NAMIP’s Program Assistant, Muhammad Dalhatu. Muhammad led a discussion introducing Google AdSense as we gained greater insight on how to monetize news websites through Google...
Let’s Talk About Search Engine Optimization
By Muhammad Dalhatu So, what is Search Engine Optimization (SEO)? According to the Internet of things, it is the next best thing to make you trend online. Makes you wonder what the first best thing is right? Anyway, SEO is essentially the mix of strategies used to...
Key Lessons on Exploring Revenue Strategies for Media
By Vivian Ojomu As someone who just joined the NAMIP team recently, it was inspiring to experience the passion of the independent media organisations in the NAMIP cohort. I met with everyone in the cohort at NAMIP’s recently concluded physical workshop themed...
Don’t Think Marketing; Think Growth
By Muhammad Dalhatu Ever wondered about how to improve the marketing strategies for your business? I have recently joined the NAMIP team, and I got to participate in this insightful virtual workshop by marketing mentor and business coach, Claire Du Preez. The session...
Business strategy for media start-ups
By SAMIP Seasoned marketing and strategy coach, Claire du Preez, was the trainer for a virtual ‘Business Strategy for start-ups” workshop hosted by SAMIP, sharing tools and specialist expertise, having been part of a start-up journey that achieved a billion-rand exit....
‘It’s a mindset, not a skillset’ – Product Thinking for Newsrooms.
By Oluwadara Ajala Product thinking for news continues to be an emerging game-changer that has helped media organisations better serve their audiences. This could be because the main goal of the product approach when running newsrooms is to provide customers with the...