NAMIP Explores AI, Revenue Models, and Media Innovation at Digital Media Africa Conference
By Temitayo Akinyemi The rapid evolution of digital technologies is reshaping the media landscape globally, and Africa is no exception. Media organizations are now tasked with staying ahead of trends, including leveraging generative artificial intelligence (GAI) and...
Why Editorial Advisory Boards are Important for Newsrooms
By Vivian Ojomu During NAMIP’s third knowledge-sharing session—where participants within the program share experiences on how they solved important problems—Frank Aigbogun, the Publisher of BusinessDay Newspaper, an organisation with over 20 years of experience in the...
How Media Organizations Can Navigate Partnerships and Collaborations
By Muhammad Dalhatu As part of its ongoing knowledge-sharing session, The Nigeria Media Innovation Program (NAMIP) invited two facilitators from Business Day, Ime Enang, Director of BusinessDay Media Foundation, and Caroline Ayeni, Business Development Executive, to...
How to Pitch Digital Media Businesses to Corporate Organizations
By Temitayo Akinyemi In an increasingly competitive landscape, digital media businesses must adapt their strategies to effectively pitch to corporate organizations. This was the focus of a recent NAMIP knowledge-sharing session led by Fu’ad Lawal, a media and...
How Media Organizations Can Win Grants
By Temitayo Akinyemi As donor funding for media continues to decline, securing the right grants continue to be an essential strategy for sustaining journalism initiatives. Recognizing this need, The Nigeria Media Innovation program (NAMIP), invited Centre for...
How Media Organizations Can Harness Digital Analytics Tools for Content Optimization
By Muhammad Dalhatu NAMIP hosted an immersive Analytics Marathon Workshop from July 22 to 26, 2024, tailored for 10 organizations to bridge some existing knowledge gaps in digital publishing metrics amongst its participants. The overarching goal of the workshop was to...
The Business of Sales: Insights from the NAMIP Cohort’s Monthly Community Call
By Vivian Ojomu. One of NAMIP’s core mandates is helping media organisations in Nigeria achieve sustainability. This commitment is reflected in our various trainings and workshops over time. Some of our past trainings on sales include Business Strategy for Media...
We Tried Collaborative Analysis for Our Community Call and It Worked. Here’s What We Learned
By Akinyemi Muhammed The nature of our community calls at NAMIP is to help participants learn from the successes and failures of other participants across different areas of specialization, and to exchange notes where necessary. Sometimes, the teaching comes from...
How to Make a Podcast That Makes Money
By Muhammed Akinyemi NAMIP held its first training Suite of the year on Practical Media Business Tools. While Revenue Strategies Workshop was held, Tevin Sudi and Lucas Ngao from AQStudio also provided NAMIP participants with practical tools on the business of...
Newsroom Startup 101: How to Build Profitable Newsrooms
Fundamentals of Building Profitable Newsrooms in Nigeria Between March 1 and 2, 2024, participants organizations within NAMIP participated in a workshop on the business of setting up a newsroom. Led by Anita Eboigbe, an experienced journalist and media manager,...