Learn With Us
How Media Organizations Can Recruit and Manage Young Talent
By Muhammad Dalhatu In today’s fast-evolving media landscape, successfully recruiting and managing young talent is crucial for staying competitive. This was the topic of discussion at NAMIP’s Knowledge sharing session on October 29, led by Ifeoma Williams, Head of...
How BusinessDay Nigeria is Exploring Reader Revenue and Paywall Strategies
During NAMIP's knowledge-sharing session on October 15, 2024, Linda Ochugbua, Digital Sales Manager at BusinessDay, Nigeria, shared insights into their reader revenue models and paywall strategies. Linda's presentation was framed around a key challenge that media...
NAMIP Explores AI, Revenue Models, and Media Innovation at Digital Media Africa Conference
By Temitayo Akinyemi The rapid evolution of digital technologies is reshaping the media landscape globally, and Africa is no exception. Media organizations are now tasked with staying ahead of trends, including leveraging generative artificial intelligence (GAI) and...
Why Editorial Advisory Boards are Important for Newsrooms
By Vivian Ojomu During NAMIP’s third knowledge-sharing session—where participants within the program share experiences on how they solved important problems—Frank Aigbogun, the Publisher of BusinessDay Newspaper, an organisation with over 20 years of experience in the...
How Media Organizations Can Navigate Partnerships and Collaborations
By Muhammad Dalhatu As part of its ongoing knowledge-sharing session, The Nigeria Media Innovation Program (NAMIP) invited two facilitators from Business Day, Ime Enang, Director of BusinessDay Media Foundation, and Caroline Ayeni, Business Development Executive, to...
How to Pitch Digital Media Businesses to Corporate Organizations
By Temitayo Akinyemi In an increasingly competitive landscape, digital media businesses must adapt their strategies to effectively pitch to corporate organizations. This was the focus of a recent NAMIP knowledge-sharing session led by Fu’ad Lawal, a media and...
How Media Organizations Can Win Grants
By Temitayo Akinyemi As donor funding for media continues to decline, securing the right grants continue to be an essential strategy for sustaining journalism initiatives. Recognizing this need, The Nigeria Media Innovation program (NAMIP), invited Centre for...
How Media Organizations Can Harness Digital Analytics Tools for Content Optimization
By Muhammad Dalhatu NAMIP hosted an immersive Analytics Marathon Workshop from July 22 to 26, 2024, tailored for 10 organizations to bridge some existing knowledge gaps in digital publishing metrics amongst its participants. The overarching goal of the workshop was to...
The Business of Sales: Insights from the NAMIP Cohort’s Monthly Community Call
By Vivian Ojomu. One of NAMIP’s core mandates is helping media organisations in Nigeria achieve sustainability. This commitment is reflected in our various trainings and workshops over time. Some of our past trainings on sales include Business Strategy for Media...