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Building Strong Media Products: Lessons in Product Thinking from Joy Inc. and Communiqué
By Temitayo Akinyemi Product development in media isn’t just about creativity—it’s about purpose, process, and precision, participants explored how product thinking is shaping some of Nigeria’s most innovative media efforts. Dorcas Taiwo, Product Lead at Joy Inc., and...
How Newsrooms Can Become Investment Ready
By Muhammad Dalhatu For independent media organizations, securing funding is a crucial step toward sustainability, growth, and maintaining editorial independence. The NAMIP Investment Readiness Workshop on March 24, 2025, led by Davies Okeowo from PitchHub, provided...
How Newsrooms Can Enhance Their Sales and Marketing Strategies
By Muhammad Dalhatu The Nigerian Media Innovation Program (NAMIP) hosted a Sales and Marketing Workshop on March 6 and 7, 2025, for 20 media organizations to empower newsrooms with innovative sales models and effective techniques. The workshop aimed to elevate...
Intellectual Property Protection for Journalists and Media Businesses
By Vivian Ojomu In today's rapidly evolving digital landscape, media organisations face increasing challenges in protecting their intellectual property (IP). Kofoworola Eze’s session on "Intellectual Property in Media" at the NAMIP Corporate Governance Workshop...
Understanding Corporate Governance for Media Organisations
By Vivian Ojomu Corporate governance, described as the system of rules, practices, and processes guiding a company, is anchored on four core principles: People, Purpose, Process, and Performance. These principles ensure that governance is human-centered,...
How Media Organizations Can Strengthen Their Financial Management and Control
By Muhammad Dalhatu In the fast-paced and dynamic corporate world, media organizations often encounter complex financial challenges that require strategic oversight and prudent management. This was the focus of a discussion during NAMIP’s two-day workshop on Corporate...
How to Build Media Resilience in Challenging and Dynamic Environments
By Temitayo Akinyemi NAMIP’s Knowledge Sharing Session for 2024 closed out on November 5, with a riveting session led by Chude Jideonwo, founder of Joy Inc./#WithChude. NAMIP participants learned and shared strategies for building media resilience in the face of...
How Media Organizations Can Recruit and Manage Young Talent
By Muhammad Dalhatu In today’s fast-evolving media landscape, successfully recruiting and managing young talent is crucial for staying competitive. This was the topic of discussion at NAMIP’s Knowledge sharing session on October 29, led by Ifeoma Williams, Head of...
How BusinessDay Nigeria is Exploring Reader Revenue and Paywall Strategies
During NAMIP's knowledge-sharing session on October 15, 2024, Linda Ochugbua, Digital Sales Manager at BusinessDay, Nigeria, shared insights into their reader revenue models and paywall strategies. Linda's presentation was framed around a key challenge that media...