The Business of Sales: Insights from the NAMIP Cohort’s Monthly Community Call
By Vivian Ojomu. One of NAMIP’s core mandates is helping media organisations in Nigeria achieve sustainability. This commitment is reflected in our various trainings and workshops over time. Some of our past trainings on sales include Business Strategy for Media...
We Tried Collaborative Analysis for Our Community Call and It Worked. Here’s What We Learned
By Akinyemi Muhammed The nature of our community calls at NAMIP is to help participants learn from the successes and failures of other participants across different areas of specialization, and to exchange notes where necessary. Sometimes, the teaching comes from...
How to Make a Podcast That Makes Money
By Muhammed Akinyemi NAMIP held its first training Suite of the year on Practical Media Business Tools. While Revenue Strategies Workshop was held, Tevin Sudi and Lucas Ngao from AQStudio also provided NAMIP participants with practical tools on the business of...
Newsroom Startup 101: How to Build Profitable Newsrooms
Fundamentals of Building Profitable Newsrooms in Nigeria Between March 1 and 2, 2024, participants organizations within NAMIP participated in a workshop on the business of setting up a newsroom. Led by Anita Eboigbe, an experienced journalist and media manager,...
Revenue Generation Strategies Through Sponsored Articles for Media Organizations
By Muhammed Dalhatu NAMIP held its first community event of the year on Thursday February 13, 2024, with Muyiwa Mátùlúkò, CEO of TechPoint Africa leading the session. TechPoint Africa is a digital media company that focuses on showcasing the best innovations from...
Women from African Special Programs Share Strategies for Success
By Brigitte Read One of the key benefits of the MDIF Special Programs like NAMIP and SAMIP is being part of a cohort of young media entrepreneurs who generously share their perspectives, challenges, successes and failures. Cultivating a cooperative mindset means good...
Sales Strategies For Media Organisations
By Muhammad Dalhatu What is a Sales Strategy and what are the fundamentals of sales? This was the subject of a two-day conversation and NAMIP sales workshop facilitated by Carl Davis, Managing Director of MemeBurn this month. The workshop focused on equipping...
Bridging the Information Gap using Whatsapp
By Vivian Ojomu How relevant can WhatsApp be to media organisations? You might think increased reach, better engagement but is it possible to generate revenue directly from WhatsApp as media? Well, according to Mustapha Ahmed of Lavun Community Radio, it is! He shared...
Intro to Google AdSense for Media Organizations
By Muhammad Dalhatu The NAMIP monthly Community Call Series for July was facilitated by NAMIP’s Program Assistant, Muhammad Dalhatu. Muhammad led a discussion introducing Google AdSense as we gained greater insight on how to monetize news websites through Google...
Let’s Talk About Search Engine Optimization
By Muhammad Dalhatu So, what is Search Engine Optimization (SEO)? According to the Internet of things, it is the next best thing to make you trend online. Makes you wonder what the first best thing is right? Anyway, SEO is essentially the mix of strategies used to...