How to Make a Podcast That Makes Money

How to Make a Podcast That Makes Money

By Muhammed Akinyemi NAMIP held its first training Suite of the year on Practical Media Business Tools. While Revenue Strategies Workshop was held, Tevin Sudi and Lucas Ngao from AQStudio also provided NAMIP participants with practical tools on the business of...

Newsroom Startup 101: How to Build Profitable Newsrooms

Newsroom Startup 101: How to Build Profitable Newsrooms

Fundamentals of Building Profitable Newsrooms in Nigeria Between March 1 and 2, 2024, participants organizations within NAMIP participated in a workshop on the business of setting up a newsroom. Led by Anita Eboigbe, an experienced journalist and media manager,...

Women from African Special Programs Share Strategies for Success

Women from African Special Programs Share Strategies for Success

By Brigitte Read One of the key benefits of the MDIF Special Programs like NAMIP and SAMIP is being part of a cohort of young media entrepreneurs who generously share their perspectives, challenges, successes and failures. Cultivating a cooperative mindset means good...

Sales Strategies For Media Organisations

Sales Strategies For Media Organisations

By Muhammad Dalhatu  What is a Sales Strategy and what are the fundamentals of sales? This was the subject of a two-day conversation and NAMIP sales workshop facilitated by Carl Davis, Managing Director of MemeBurn this month. The workshop focused on equipping...

Bridging the Information Gap using Whatsapp

Bridging the Information Gap using Whatsapp

By Vivian Ojomu How relevant can WhatsApp be to media organisations? You might think increased reach, better engagement but is it possible to generate revenue directly from WhatsApp as media? Well, according to Mustapha Ahmed of Lavun Community Radio, it is! He shared...

Intro to Google AdSense for Media Organizations

Intro to Google AdSense for Media Organizations

By Muhammad Dalhatu The NAMIP monthly Community Call Series for July was facilitated by NAMIP’s Program Assistant, Muhammad Dalhatu. Muhammad led a discussion introducing Google AdSense as we gained greater insight on how to monetize news websites through Google...

Let’s Talk About Search Engine Optimization

Let’s Talk About Search Engine Optimization

By Muhammad Dalhatu So, what is Search Engine Optimization (SEO)? According to the Internet of things, it is the next best thing to make you trend online. Makes you wonder what the first best thing is right? Anyway, SEO is essentially the mix of strategies used to...

Key Lessons on Exploring Revenue Strategies for Media

Key Lessons on Exploring Revenue Strategies for Media

By Vivian Ojomu As someone who just joined the NAMIP team recently, it was inspiring to experience the passion of the independent media organisations in the NAMIP cohort. I met with everyone in the cohort at NAMIP’s recently concluded physical workshop themed...

Don’t Think Marketing; Think Growth

Don’t Think Marketing; Think Growth

By Muhammad Dalhatu Ever wondered about how to improve the marketing strategies for your business? I have recently joined the NAMIP team, and I got to participate in this insightful virtual workshop by marketing mentor and business coach, Claire Du Preez. The session...