How MSME Africa Turned Around Its AdSense Earnings with SEO
...This essay is a part of NAMIP's Knowledge Sharing Sessions series, where participants share solutions they have deployed to common problems within Nigeria's media ecosystem. When MSME Africa first signed up for Google AdSense, it seemed like an easy process as they...
Building Media That Matters: Lessons from the NAMIP Media Business Bootcamp
By Muhammad Dalhatu The Nigeria Media Innovation Program (NAMIP) gathered 19 participants from 16 media organizations for an intensive five-day Media Business Bootcamp focused on developing sustainable media businesses in Nigeria from May 19 – 23, 2025. The Media...
How Newsrooms Can Enhance Their Digital Security
Digital risk is now embedded in daily newsroom operations. From publishing investigations to communicating with sources, every step leaves a digital footprint that can be exploited. Recognizing the urgent need for stronger protections, the Nigeria Media Innovation...
How Newsrooms Can Enhance Their Digital Content Strategies
By Muhammad Dalhatu How Newsrooms Can Enhance Their Digital Content Strategies In today's digital media space, remaining relevant and sustainable goes beyond simply publishing stories; it requires strategic publication. On April 29, 2025, the Nigerian Media Innovation...
Building Strong Media Products: Lessons in Product Thinking from Joy Inc. and Communiqué
By Temitayo Akinyemi Product development in media isn’t just about creativity—it’s about purpose, process, and precision, participants explored how product thinking is shaping some of Nigeria’s most innovative media efforts. Dorcas Taiwo, Product Lead at Joy Inc., and...
How Newsrooms Can Become Investment Ready
By Muhammad Dalhatu For independent media organizations, securing funding is a crucial step toward sustainability, growth, and maintaining editorial independence. The NAMIP Investment Readiness Workshop on March 24, 2025, led by Davies Okeowo from PitchHub, provided...
How Newsrooms Can Enhance Their Sales and Marketing Strategies
By Muhammad Dalhatu The Nigerian Media Innovation Program (NAMIP) hosted a Sales and Marketing Workshop on March 6 and 7, 2025, for 20 media organizations to empower newsrooms with innovative sales models and effective techniques. The workshop aimed to elevate...
Intellectual Property Protection for Journalists and Media Businesses
By Vivian Ojomu In today's rapidly evolving digital landscape, media organisations face increasing challenges in protecting their intellectual property (IP). Kofoworola Eze’s session on "Intellectual Property in Media" at the NAMIP Corporate Governance Workshop...
Understanding Corporate Governance for Media Organisations
By Vivian Ojomu Corporate governance, described as the system of rules, practices, and processes guiding a company, is anchored on four core principles: People, Purpose, Process, and Performance. These principles ensure that governance is human-centered,...
How Media Organizations Can Strengthen Their Financial Management and Control
By Muhammad Dalhatu In the fast-paced and dynamic corporate world, media organizations often encounter complex financial challenges that require strategic oversight and prudent management. This was the focus of a discussion during NAMIP’s two-day workshop on Corporate...