Abuja, Nigeria — March 10, 2025
The Nigerian Media Innovation Program (NAMIP) between March 6 and 7, 2025, held a sales workshop, tailored to empower founders and business teams with innovative sales models and effective techniques. Expertly facilitated by the Salesplat team, the workshop aimed to elevate participating newsrooms’ brand visibility, drive persuasive sales conversions, accelerate revenue growth, and nurture strategic partnerships.
The event hosted 40 participants from organisations across the NAMIP cohort, all committed to enhancing their sales capabilities. The workshop’s carefully curated agenda focused on bridging essential gaps in understanding sales and marketing approaches, equipping attendees with the knowledge and tools necessary to succeed in today’s competitive media landscape. Participants engaged in interactive sessions, practical exercises, and collaborative discussions, all designed to inspire actionable strategies for immediate application in their respective newsrooms.
Workshop Highlights
The first day of the workshop was led by Victor Olatunde from Salesplat, who delved into crucial topics, starting with the distinct roles of, and differences between marketing and sales. Participants learned about the unique structures of both B2B and B2C marketing, along with effective funnel planning techniques. The session also emphasized the importance of revenue planning and strategies for generating B2B leads. Attendees developed an understanding of sales funnels and pipeline development, gained insights into evaluating the sales process, and participated in script creation exercises. Additionally, Victor explained essential sales fundamentals and provided practical tips for successful deal negotiations.
On the second day, the focus shifted to advanced sales strategies and the importance of personal branding. Participants explored how to effectively brand as founders and sales professionals, as well as the impact of social media management on attracting inbound leads for both B2B and B2C markets. The workshop covered innovative techniques for generating leads through community engagement, and attendees learned how to create and implement standard operating procedures (SOP) for their sales departments. Victor introduced cold outreach principles tailored for sales success, as well as methods for tracking sales performance and revenue. He also provided guidance on overcoming objections during sales conversations, mastering the art of closing deals, and leveraging cutting-edge AI tools to enhance sales effectiveness.
Participants left the workshop empowered with detailed, actionable plans designed to establish a strong and effective sales framework. They gained valuable insights into strategies that could enhance revenue generation and drive substantial growth for their organization. This comprehensive approach aimed not only to optimize current processes but also to inspire innovative thinking and collaboration among team members.
For a comprehensive summary of lessons learned during the event, visit NAMIP’s website.